The main goals of the Olson project are:
- help Scandinavian-Americans with the family name Olson - Olsen (with variants) to find their roots, and understand the Scandinavian genealogy and naming traditions
- assist in adding test kits to the more relevant Norwegian, Swedish and Danish Geographical Projects - and haplogroup projects if there is interest
- provide general information to the genealogy community about these names and the naming traditions of Scandinavia
- be a portal for DNA testing for all families with the last name Olson/Olsen (and all other spellings), to enable these to get the project discount prices and also find other relevant projects to join.